Overcoming Checkout Fatigue – Ecommpay Reveals the Pain Points
|A new report by Ecommpay and IMRG has found that the market average for conversion is 58% and average checkout abandonment takes place at nearly 90% of the typical length taken to complete payment.
What's going wrong? Moshe Winegarten, Chief Revenue Officer at inclusive payments platform, Ecommpay, will discuss what's needed to overcome checkout fatigue.
Key talking points:
The main findings from the Ecommpay and IMRG Checkout Optimisation report include:
- Checkout conversion rates, average checkout duration and when shoppers drop out
- Average revenue share per payment type
- Impact of express checkout
- How Platforms are evolving to address checkout fatigue
- Standalone fast checkout providers
- PSPs creating their own "one click" across their base
Being able to access comprehensive and well-performing APMs for regions in which merchants want to expand reduces development costs and delays in time to launch and generate revenue. It also gives customers trust for improved checkout conversion.
A "full stack" technology platform gives merchants a one-stop solution to underpin expansion strategies.
What are the learning objectives for this webinar?
- How to improve eCommerce checkouts: Eliminate redirects and embrace micro frames to improve conversion and add tools like "try again" to save consumers from restarting the checkout journey in the event of a declined transaction
- Partner with a PSP that can offer a full-stack solution so that management of individual payment methods is not your problem and that has the capability to scale globally
- The role of accessibility in improving checkout conversion
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