Navigating Predictions and Trends Shaping the Holiday Season, Presented by Signifyd

The challenge for retailers during the holiday season is balancing customer satisfaction against economic pressure and rising levels of fraud and abuse. As consumers navigate growing prices and shifting market conditions, they’re encountering new risks, while fraudsters continue to evolve their strategies.

Merchants are left wondering: will consumers continue to search out discounts and keep spending? Or will they finally pull back on discretionary spending, allowing savings and household budgets some time to recover? How optimistic are consumers with the recent state of the economy? What does this all mean for the upcoming holiday season? 

To answer these questions, join Signifyd as we delve into the latest market trends, reflect on the 2023 holiday season, and unveil our fresh predictions for the 2024 holiday season!

By the end of this webinar, the learner should be able to:

• Discuss the evolution of emerging 2024 market trends from the value centric shopper to first party abuse
• Describe the impact of the latest economic shift and how it relates to consumer behavior this holiday season
• Produce a set of actionable steps to move their organizations toward a proactive and effective holiday season

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