Sift is the AI-powered fraud platform securing digital trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Recognized for our innovative approach to combating digital fraud, Sift has earned significant industry accolades, including recognition by Forrester Research and G2.
Founded with the mission to help businesses thrive without the fear of fraud, Sift leverages advanced machine learning to provide real-time fraud detection and prevention. Central to Sift's effectiveness is our sophisticated AI and machine learning-driven approach to real-time fraud detection and mitigation. We empower businesses to adapt quickly to new and changing fraud tactics, ensuring strong protection while keeping the customer experience smooth. Our technology is customized for each client, delivering results that are 40% more accurate than industry standards. Sift’s solutions are built to keep up with the constantly changing digital landscape, offering protection across the entire customer journey–from account creation, to login, payment, and chargeback disputes.
Continual innovation underscores Sift's commitment to advancing fraud prevention methodologies. We have earned 41 patents since our inception, including the patent-pending RiskWatch product, released in 2024. RiskWatch leverages AI to act as intelligent "cruise control" for fraud and risk teams, automatically maintaining block, friction, and manual review rates at target levels for the riskiest users, while dynamically adjusting to changes in fraud activity, seasonality, and market expansion. This smart, adaptive approach significantly reduces the need for manual interventions, allowing fraud prevention teams to focus on more complex and high-priority tasks. The AI-driven system continually learns and evolves, improving its accuracy and effectiveness.
Sift also introduced FIBR, the Fraud Industry Benchmarking Resource—a free, first-of-its-kind tool that provides businesses with valuable insights and data to benchmark their fraud prevention efforts against industry standards. This resource is part of our broader strategy to create a global network of fraud fighters, empowering businesses with the knowledge and tools they need to effectively manage and mitigate fraud risks.
Supporting this network of fraud professionals is the Sifters customer community, which has grown to over 1,500 members since its inception in the spring of 2023. The community was created to foster collaboration and knowledge sharing, empowering members to stay ahead of emerging fraud trends and challenges.
