Unwrapping Agentic Commerce: Holiday Strategies to Capture Revenue and Prevent Loss

The holiday season represents the busiest—and most lucrative—shopping window of the year. In 2025, it will also be the first real test of agentic AI as a driver of digital commerce. Automated agents are already reshaping how consumers discover products, compare prices, and complete transactions, creating enormous opportunities for merchants to capture revenue. But with these opportunities come risks: unchecked agency and malicious spoofing can lead to fraud, manipulation, and revenue leakage at the moment merchants can least afford it.

In this exclusive session for the Merchant Risk Council community, Tomer Elias, Senior Director of Product Management at HUMAN Security, will share actionable strategies to help merchants prepare for the agentic holiday surge. You’ll gain clarity on how to capture incremental revenue, safeguard consumer trust, and avoid leaving money on the table for competitors. 

What are the learning objectives?

• Understand the Shift: How agentic AI is reshaping the way consumers discover and purchase products during the peak shopping season.
• Spot the Risks: Where excessive agency and malicious spoofing can lead to fraud, leakage, and lost sales.
• Gain Visibility: Why granular insight into agentic behavior and intent is essential to prevent revenue loss.
• Act with Confidence: Practical steps to secure your eCommerce ecosystem before the holiday surge.
• Capitalize on Change: How merchants who embrace trusted agentic commerce can win new revenue during the holidays and beyond.

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