Turn checkouts into growth engines: insights from European shoppers, presented by payabl.
|Nearly half of consumers (43%) say they won’t return after a poor checkout experience.
In this session, learn exactly what causes them to drop off — and how to fix it. From hidden fees to forced account creation, we’ll cover what to do and what not to do, and share strategic actions to boost sales and loyalty.
Join payabl. and the Merchant Risk Council (MRC) for an exclusive webinar unpacking brand-new research into European checkout behaviour. Based on a consumer study across key markets, we’ll explore how shoppers choose payment methods, what causes cart abandonment, and how merchants can optimise for speed, trust and loyalty.
You’ll learn why 71% of consumers are willing to accept a slower checkout if it means stronger fraud protection — but nearly half will only try one-click options if backed by a trusted brand like Visa or Mastercard. With 53% open to switching to new payment methods, and speed, convenience and security ranking as top priorities, merchants have a powerful opportunity to improve conversion and drive repeat business.
Led by payabl.’s Head of Product, Breno Oliveira, and backed by data from Coleman Parkes and strategic input from Consult Hyperion’s Dave Birch, this session is packed with actionable strategies and region-specific insights to help you boost conversion rates and build trust at the final step of the customer journey.
What are the learning objectives?
By the end of this session, attendees will be able to:
- Identify the key friction points in European checkout experiences — and how to fix them
- Understand the payment preferences and priorities of shoppers in the UK, Germany, and the Netherlands
- Leverage consumer openness to new payment methods with incentives that drive adoption
- Balance fraud prevention with frictionless UX to build customer trust
- Map payment strategy to regional and behavioural insights for maximum impact on growth
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