Leveraging Transaction Data to Reduce Fraud and Shape Business Strategy, Presented by IXOPAY

Discover the transformative power of payment data in enhancing security and building competitive business strategies. This webinar explores how transaction analysis reveals valuable trends like purchasing frequency, preferred payment methods, and regional spending behaviors. These insights pave the way for successful fraud prevention strategies in addition to market expansion, product innovation, and improved marketing and loyalty programs.

We’ll also dive into the groundbreaking Payment Account Reference (PAR) technology. PAR solves critical challenges, including unifying customer transactions across payment channels and mitigating risks associated with using sensitive card data. Learn how PAR empowers businesses to identify first-party fraud and strengthen marketing and loyalty efforts—all while remaining outside of PCI scope. Join us to uncover how leveraging payment data and PAR can transform security, reduce losses, and build business strategy.

What are the learning objectives?

• Learn how transaction data can be used to develop risk profiles, guide market expansion, inform product development, and optimize marketing and loyalty rewards programs.
• Discover how PAR addresses challenges like unifying cross-channel transactions and reducing reliance on sensitive card data, improving both operational efficiency and security.
• Understand how PAR and payment data insights enable businesses to strengthen fraud prevention, streamline processes, and enhance customer engagement while staying outside of PCI scope.

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