<div class="css-vsf5of">Fraud threats are evolving as fast as consumer expectations, and retailers are feeling the pressure. Experian’s 2025 U.S. Identity and Fraud Report: Merchant &amp; Payments Edition, drawn from the experiences of thousands of consumers and hundreds of businesses, reveals the latest trends shaping trust in commerce.Key insights include:<ul class="carina-rte-public-DraftStyleDefault-ul"><li>83% of consumers use peer-to-peer (P2P) payment apps - and they’re the only platforms trusted more than expected.</li><li>Retail apps rank second in engagement but fall short on trust, creating a critical credibility gap.</li><li>59% of businesses report rising fraud losses, and 70% plan to raise fraud prevention budgets in 2025.</li><li>Only 13% of consumers feel secure opening accounts with new brands, despite growing digital reliance.</li><li>Identity theft and stolen card data remain top concerns, far outpacing newer threats.</li></ul>What are the learning objectives?<ul class="carina-rte-public-DraftStyleDefault-ul"><li>Explore key fraud trends shaping merchant risk in 2025</li><li>What consumers expect from secure, low-friction digital experiences</li><li>Understand which tactics - like identity theft and stolen card data continue to dominate fraud patterns</li><li>How advanced identity data and behavioral analytics can help reduce fraud and false declines</li></ul></div>

2025 Identity and Fraud Trends for Retailers: Payments, Biometrics and Consumer Trust