Friction-Free Festivities: Strategies To Maximize Conversion and Reduce False Declines

Even as 75% of large and mid-sized U.S. e-commerce brands predict continued double-digit online sales growth rates through the end of the year, their success is hampered by unnecessary friction. As the holiday shopping season approaches, e-commerce merchants are focused on increasing conversions, minimizing false declines and boosting revenue. Join our experts as they share key trends and actionable strategies to create a seamless buying experience, combat fraud, and reduce cart abandonment. Equip your business with the tools to meet customer demand and ensure a successful holiday season.

Learning Objectives:

• Stay ahead of consumer trends and expectations and get an exclusive first look at what Experian’s 2024 Global Fraud and ID Report has uncovered
• Understand challenges presented by online card transactions and explore best practices for mitigating risk
• Learn the positive impact of frictionless card authorization that can increase customer loyalty while minimizing operating expenditures

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